The Full Story
About
Welcome to my professional journey, where strategic innovation meets deep industry knowledge. With over a decade of experience stretching across high-impact roles—from marketing and research coordination to advertising direction—I have continually driven growth and engagement through a data-driven, analytical approach.
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My career began in the vibrant heart of tourism and advertising with notable positions such as the National Advertising Director for Smoky Mountain Living, where I leveraged user experience (UX) principles and in-depth market research to craft compelling marketing strategies. This role not only deepened my expertise in driving regional tourism but also honed my skills in creating narratives that resonate with diverse audiences.
After my time at Smoky Mountain Living, I served as a Research Coordinator at a tourism market research company in San Francisco. Here, I spearheaded numerous research initiatives, employing advanced analytics and AI to enhance brand positioning and user engagement significantly. My projects often involved intricate data analysis and strategic development for clients ranging from state departments and cities to international markets.
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Beyond my professional roles, I engaged in an independent study on international business during a summer abroad in Costa Rica, which was facilitated by UNCG. This experience enriched my understanding of global market dynamics and underscored the importance of culturally informed marketing strategies.
I also ventured into healthcare sales and real estate, consulting independently for various industries across North Carolina. My diverse experiences have equipped me with a unique perspective on building and nurturing relationships across multiple sectors, from small businesses to large corporations and non-profits.
Throughout my career, I have been active in state development initiatives and have regularly participated in conferences, contributing to discussions on tourism economics and marketing innovations. My efforts have been recognized with awards like the 1st place in social media from the NC Press Association, reflecting my ability to blend creative insight with quantitative rigor.
Mission
My mission is to drive transformative change in the industries I serve by leveraging my extensive expertise in research, strategic planning, and creative problem-solving. I am committed to developing innovative solutions that not only meet but exceed business objectives, fostering a culture of excellence and continuous improvement. By integrating a robust work-life balance, I aim to create a thriving work environment that supports both personal well-being and professional growth, ensuring that every project and partnership is built on a foundation of mutual respect and shared success.
Vision
My vision is to be at the forefront of industry evolution, where my contributions in research and business development set new standards for excellence and innovation. I envision a professional landscape where creative insight and analytical rigor result in substantial, sustainable growth for businesses and communities alike. Through collaborative endeavors and a commitment to ethical practices, I strive to cultivate an environment that values diversity, encourages continuous learning, and celebrates the positive impacts of our work on society.
